Copywriting

Whether you have an existing website or are in the process of creating a new one, Southern Web Group provides copywriting services. Copywriting is creating web copy, or articles, for your website or blog. Our team of dedicated writers develop relevant articles specific to your site, and these articles will help boost your site’s traffic, placement and revenue.

Web copy works best if it is optimized for your site’s keywords and target audience. Before we create articles for your site, we analyze the demographics of your site’s target audience. This helps us create copy that is relevant and interesting for your visitors so they are more likely to read your content and share it with their friends.

We also identify your site’s target keywords. These terms are what visitors use in search engines to find your site. By optimizing copy for target keywords, visitors will find your site in an online search. Optimized articles are more likely to rank high in Google and other search engines, so you will gain traffic. The increase in traffic will often lead to more sales.


 

Style

We provide copywriting services based on the tone of your website and your audience. Some websites and businesses call for a formal speech, but others require conversational tone. The right style and tone is important because it lets your visitors know that you are in touch with them and connect with them.

 

Keywords

We will identify the best keywords based on your website and traffic. We will select several keyword variations that will help you gain valuable search engine traffic.

The articles will be written so that they are optimized for search engines. Search engine optimization includes several elements that make the page more likely to rank in Google, Bing or Yahoo search, but they include keyword density, placement of the keywords and HTML code. Our experienced copywriters and editors know how to optimize an article for the web, so you are more likely to rank high in searches for your target keywords.

 

Experienced Writers

Our writers are experienced, so they have excellent writing skills and grammar. They study the latest trends in technology and web development, and they use this knowledge to create articles for your site.

 

Regular Updates

Search engines gives preference to sites that are updated regularly, so posting articles to your site daily or several times a week can boost your traffic. Since we have many writers, you will not run out of content or ideas for your website’s content.

 

Time

Perhaps the number one reason to hire Southern Web Group for your copywriting services is time. Hiring our professional writers leaves you more time to run your business and perform other business related tasks. Writing the same amount of articles by yourself would take several hours a week, and that is time that you can spend expanding your business or doing other tasks that you simply cannot outsource.

November 3, 2013