Top 10 Ways To Fail With Google AdWords

The world of pay per click can be a daunting venture for many small-medium size businesses. The thought of wasting marketing budget on clicks from “window shoppers” and “tire kickers” can be enough to turn off any business owner.

Then there are even those businesses who have tried pay per click marketing only to fail to demonstrate a positive ROI.

Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind we have put together this infographic to expose the common pitfalls of pay per click marketing and to help you avoid them at all costs.

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10 Ways to Fail on Google AdWords

[Source: TechWyse Internet Marketing]

Ryan has been the Paid Search Manager at Techwyse for 2 years with specialization in Search Engine Marketing platforms such as Google Adwords, Bing, Google Analytics, Facebook and LinkedIn. Follow @TechWyse on Twitter for more paid search insight.

July 1, 2013

About Drew Barton

Drew Barton is president and founder of Southern Web, LLC. Southern Web Group has grown into one of Atlanta's fastest growing web design firms with clients throughout the country. While often associated with work for real estate companies, the firm boasts clients in nearly all industries. Much of Southern Web Group's recent work has been in the law, healthcare and manufacturing markets. As part of Southern Web Group's offerings, Drew frequently conducts customized seminars on website marketing, including email newsletters and search engine optimization. He has served on Keller Williams' Internet Mastermind group and has been quoted at the brokerage's Technology Mega camps. Drew also has been quoted as a web expert in articles in SmartBiz Magazine and on Microsoft's In 2004, the Atlanta Business Chronicle named Drew one of the top 40 rising stars under 40 years old. In 2007, the International Association of Business Communicators presented Drew with its Silver Flame Award for an article he wrote about boosting Web site traffic. Drew, whose experience includes stints at and, graduated from Emory University and resides in Atlanta.

2 thoughts on “Top 10 Ways To Fail With Google AdWords

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