Top 10 Ways To Fail With Google AdWords

The world of pay per click can be a daunting venture for many small-medium size businesses. The thought of wasting marketing budget on clicks from “window shoppers” and “tire kickers” can be enough to turn off any business owner.

Then there are even those businesses who have tried pay per click marketing only to fail to demonstrate a positive ROI.

Optimizing a pay per click campaign takes a specific skill-set and experience. With this in mind we have put together this infographic to expose the common pitfalls of pay per click marketing and to help you avoid them at all costs.

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10 Ways to Fail on Google AdWords

[Source: TechWyse Internet Marketing]

Ryan has been the Paid Search Manager at Techwyse for 2 years with specialization in Search Engine Marketing platforms such as Google Adwords, Bing, Google Analytics, Facebook and LinkedIn. Follow @TechWyse on Twitter for more paid search insight.

July 1, 2013

About Drew Barton

Drew manages the team, leads business development activities and sets the overall vision of the company. A graduate of Emory University, he spent three years working at CNN.com before founding Southern Web in 2004. Drew is an Eagle Scout, an active member of Entrepreneurs Organization (EO) and a recipient of the International Association of Business Communicators’ Silver Flame Award for an article he wrote about boosting website traffic. On a mission to put his entrepreneurial acumen to good use, he’s currently writing a book for small business owners who are navigating the challenges of website development projects. In his spare time, he enjoys learning Spanish and investing in real estate.

2 thoughts on “Top 10 Ways To Fail With Google AdWords

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