Blogs have been around for decades, but it was only in the early 2000s that they truly began rising to mainstream cultural prominence. These days, it’s difficult to find a business or professional organization that doesn’t have some form of a blog or news section featured on their website. In fact, WordPress started out primarily as a blogging platform, and today it’s the world’s most popular website platform.
Of course, the internet has changed a lot in recent years, and with the rise of social media and an increasing emphasis on video content, it leaves many business owners wondering, “is blogging dead?”
While the form and function of a blog continue to evolve, content remains the bread and butter of virtually every search engine optimization (SEO) campaign. Why? Because producing content on a regular basis is one of the most effective ways to engage your customer base and rank higher for your desired search engine keywords.
The great thing about blogs is that they are an incredibly versatile medium. Blogs can take on many different forms to suit your needs. For some businesses, content creation might entail regularly published entries on a company news section. But for other businesses, content creation may manifest in other ways, such as exhaustive listicles, informative FAQ pages, company case studies, media releases, or in-depth industry white papers. In some instances, your blog content may not even be primarily textual; it can also include infographics, videos, photo stories, and so much more.
There are several reasons why consistent content creation is critical to the success of your digital marketing strategy:
- High-quality, AMP-optimized content helps you rank higher for specific keywords and phrases on search engines.
- A regularly updated blog or news section indicates to websites visitors that your business is active.
- Thought leadership content lends credibility to your business, thereby establishing you as an authority in your industry.
- Original content helps generate leads and engage your existing customers.
- Content serves as the fuel for your social media channels and email marketing efforts.