Millions of pieces of new content are published every day, the ever-expanding world of SEO content can sometimes feel bloated. With so many businesses vying to rank for highly competitive keywords within their industry, it can be a challenge to make your SEO content stand out. Wondering how to cut through the noise? Here are a few tips for creating high-quality SEO content that will help you stand out.
Seek out unique SEO content topics
One of the biggest challenges of creating high-quality SEO content is generating strong, unique ideas in the first place. One of the best places to start is to tackle questions that you hear most often from your customer base. One of our favorite tools is Answer the Public — simply type in a keyword related to your industry, and it will spit out a visual diagram of the most common question-based search engine queries for that keyword.
Another great strategy for coming up with engaging, unique content ideas is to stay up-to-date on the happenings of your industry. If no one has written about a new trend, product, or innovation in your industry, you have the distinct opportunity to be the first. Not only will this allow you to rank highly for that topic, but being an “early adopter” of this topic also helps solidify you as an authority in that arena of discussion.
As you generate a list of topics to write about, there are several questions you need to ask yourself to determine whether they’re actually worth writing about:
- Why do you think this information is important?
- Will your audience benefit from the information you are offering?
- Would your audience share this on their personal or professional social media channels?
- Can your audience get this same information elsewhere? If so, how can you make your content distinct?
Write content for humans first
When putting together an SEO strategy, it’s tempting to do everything in your power to rank for your desired terms. This means you may be tempted to tailor your content to appeal solely to search algorithms. However, it’s critical to keep in mind that the purpose of your strategy should be to reach real people. After all, it’s real people who will be using your products or services. If the only way you’re able to reach people is with useless, poor quality content that is stuffed with keywords, you’re not doing yourself any favors.
Real people will see through you, and so will search engines. As search engines become more intelligent, it is becoming significantly easier for them to penalize sites that employ nefarious SEO tactics to “game the system.” This means that even if you manage to rank for the desired keyword using below-board tactics, you’re unlikely to hold that position very long.
Offer valuable takeaways in your SEO content
As mentioned in the previous point, your content should be more than just a strategic arrangement of keywords. First and foremost, it should offer value to your site visitors — whether that’s an answer to a question or a solution to a problem. Some of the most tangible and powerful takeaways you can offer your reader are embedded videos, downloadable materials, or even a list of resources for further reading. Regardless of what form they take, these “takeaways” are what separate mediocre content from truly excellent content.
BONUS: Support your content with on-page SEO & link building
No matter how comprehensive or helpful your content is, it means very little if it’s not appropriately supported by an overarching SEO strategy. That means your on-page SEO — elements like title tags, meta descriptions, image alt text, URL structure, and page loading speed — should be flawless. For even better results, your content strategy should be closely intertwined with your link building efforts.
By keeping these SEO content tips in mind, you’re better positioned to put together a content strategy that is both useful to your target audience and recognized by search engines as high-quality.