Google Chrome Uses ‘Not Secure’ Warnings to Crack Down on HTTP Sites

Have you noticed an increase in “Not Secure” warnings while browsing websites on Google Chrome in the past few weeks or months?

Google Chrome is following through on their commitment to add “Not Secure” warnings to all websites served over HTTP as part of their July 2018 release of Chrome 68.

"Not Secure" warning

To prevent “Not Secure” warnings from appearing on your site, you will need to set up HTTPS (Hyper Text Transfer Protocol Secure), which is the secure version of HTTP. To do this, you need to use a secure protocol for encrypting communications. The most common secure protocol is a secure sockets layer (SSL), which creates a secure, encrypted connection between your web server and your site visitors. SSL certificates have been around for years as integral components of ecommerce operations and any website that involves usernames and passwords. However, as part of Google Chrome’s ongoing mission to cultivate a safer, more secure web, it’s now a best practice for all websites to have an SSL certificate and an HTTPS connection.

It was only a matter of time

While buying and installing an SSL certificate may create a temporary inconvenience, this push toward increased security is a change long overdue.

Digital security expert Tony Hunt believes that Google Chrome’s “Not Secure” warning fixes a critical issue that has plagued the web since its inception.

“The push for HTTPS is merely addressing a design flaw with the original, unencrypted web,” Hunt explains. “We’d never sit down and design a network like this today but as with so many aspects of the web, we’re still dealing with the legacy of decisions made in a very different time.”

But wait, there’s more…

The security of your site and users isn’t the only thing to worry about with these new changes. In addition to adding the “Not Secure” warning, Google is also beginning to penalize non-HTTPS websites in search engine results. After all, Google only wants to provide search results featuring reputable sites, and sites without HTTPS are no longer consider reputable, This means if you haven’t acquired an SSL certificate, you’re not only risking your site security, but you’re also on track to damage your search rankings, regardless of whether search engine users are using Chrome.

Here at Southern Web, we’ve made a point to stress the importance of SSL certificates to all our clients, whether or not they engage in e-commerce. If you’re wondering what to do about the “Not Secure” warning flagging on your site, request an SSL certificate today or email us at [email protected] to learn more about your options.

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