Did you know that 79% of marketing leads never convert into sales? In today’s marketplace, it pays to be proactive about finding your ideal customers. An outbound lead generation strategy that leverages email marketing is one of the most effective ways to turn leads into sales. When businesses go beyond passive inbound marketing efforts and truly nurture their leads, they see a 20% average increase in sales.
That is why we are thrilled to announce that Southern Web has acquired Firing Squad, an email lead generation company based in Cape Town, South Africa.
Not many businesses have the resources, time, or experience to run their own email lead generation campaign. This acquisition represents an exciting opportunity to expand Southern Web’s services to better our clients’ lead generation efforts.
Founded in 2013 entrepreneur Jason Bagley, Firing Squad uses outbound lead generation techniques and marketing automation to deliver new sales relationships to B2B business clients around the world. Bagley and his team have helped clients land sales meetings with major brands like Mercedes-Benz, Red Bull, Garmin, Adidas, RE/Max, Acer, and more.
As part of the acquisition, Firing Squad’s experienced lead generation experts will join the Southern Web team and bring their skills and insight into the companies’ combined roster of clients. Bagley will assume the role of Southern Web’s Vice President of Lead Generation.
Bagley met Southern Web founder Drew Barton through Entrepreneurs’ Organization (EO), a global organization that empowers entrepreneurs to grow and learn from each other through networking and professional development opportunities.
“My goal was always to grow Firing Squad into an international business, and through EO, that dream is now a reality,” Bagley says. “I’m excited to continue building this business as a shareholder of Southern Web.”
This is the second major acquisition for Southern Web. In 2018, the company acquired WordPress maintenance and support agency WP Site Care — solidifying Southern Web as a world leader in WordPress maintenance services and digital marketing solutions.
As more businesses seek out professional partners to manage their digital assets and direct email lead generation efforts, Southern Web is pleased to provide a “one-stop-shop” experience. From WordPress maintenance packages and SEO strategies to our new email lead generation services, we offer everything a business needs to survive and thrive in today’s changing marketplace.
Southern Web’s new lead generation service follows a four-step process:
Step 1: Kick-Off Call & Strategy Guide
Following an in-depth discovery call, the client receives a custom-tailored strategy guide that outlines the specific needs and goals of the campaign.
Step 2: Email Sequence & List Creation
Southern Web begins assembling a list of high-value prospects and crafting a custom email sequence that speaks directly to the client’s target audience.
Step 3: Email Delivery Setup & Testing
After setting up software to send emails on the client’s behalf, the email sequence is tested in various email clients and against multiple spam filters to help ensure a smooth launch.
Step 4: Lead Management & Optimization
Once the campaign launches, emails are sent to prospects to invite them to a specific call to action, and any responses are tracked and synchronized within the client’s CRM. Southern Web’s lead generation team continues to test and improve the email sequence each month and expand the list of email prospects.