Zero in on your local market
“Inside of every problem lies an opportunity.”
A strong local SEO strategy is vital for businesses of all sizes that are trying to make an impact in their industry’s digital landscape. Small businesses, in particular, can no longer rely just on their brick and mortar location or “word of mouth” referrals to attract customers and grow a loyal clientele.
More often than not, consumers are turning to the internet to find the services and products they need — 90% of consumers used the internet to research and find local businesses in the last year1. By focusing on local SEO, businesses can optimize their online visibility, monitor and manage their online reputation, which ultimately results in more search traffic, calls, and in-person visits from local consumers.
At Southern Web, we help improve your local search visibility with local listing optimization, quality citation building, online reputation management, and technical SEO. We also track your local search performance over time so you can track your progress.
Our Local SEO Services
Local SEO Booster
Our Local SEO Booster allows you to track your local search engine rankings, run local SEO audits, monitor online reviews, and gather data-driven insights for improving your brand’s local SEO performance. You also receive weekly email progress reports and enjoy access to your Local SEO Booster Dashboard.
Online reputation management
How customers view your brand on the internet can make or break your business. 82% of consumers read online reviews for local reviews2, and only 53% of consumers would consider using a business that scored less than 4 stars3. That’s why it’s critical to manage your business profile listings on Yelp, Google, Facebook, and other online review sites. With Local SEO Booster’s Reputation Manager, you can monitor and respond to customer reviews from a single place.
Local citation building
When authoritative sites link back to your site, it demonstrates to search engines that your business is trustworthy and legitimate, which helps improve your site’s search rankings and maximize the overall visibility of your brand online. That’s why our team submits your site to online directories like Google, Yelp, Mapquest, Bing, Apple Maps, Nextdoor, among many others. We also submit your site to data aggregators like Acxiom, Factual, Neustar, and Infogroup.
Local listing optimization & management
We optimize and manage your business profiles on local listing services like Google My Business, Bing Places for Business, Yahoo! Local, LinkedIn, YellowPages.com, Whitepages, CitySearch, and many more. Maintaining your brand’s online business profiles ensures that your customers are receiving the most accurate, up-to-date information about your business — such as hours of operation, contact information, business-related photos and videos, and product or service changes. It also demonstrates to search engines that your business is active and engaged, which can benefit your search rankings.
Local listing suppression
If you have inaccurate or duplicate listings that are plaguing your search engine results, our team makes sure it is suppressed from search engine results.
Mobile optimization for local SEO
If your website isn’t optimized for mobile users, you could be missing out on leads and sales from local customers. After all, 46% of all searches have a local intent4, and 61% of mobile users are more likely to contact a local business with a mobile-friendly website5. Our technical SEO experts make sure your website is properly optimized for mobile users so that you don’t miss out on potential new customers.
Local SEO content creation
Content is the bread and butter of any SEO strategy, including local SEO. Our team works with you to create original content that supports your local SEO efforts — whether that be optimizing existing website page content, writing locally-focused blog and FAQ content, or generating targeted landing page content for specific campaigns.