Pay Per Click Advertising

Harness the power of PPC

“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have the chance to forget you.”

– Patricia Fripp

Maximizing the number of visitors and the time they spend on your website is crucial if you’re hoping to see a return on your investment. One of the best ways to increase qualified website traffic is through a well-crafted pay-per-click advertising campaign on popular search engines, like Google and Bing, as well as thriving social media platforms, like Facebook and LinkedIn.

What we focus on

Pay-per-click ads are presented in search results when keywords and phrases you select are searched and link to a particular page on your website. They also can appear in the feeds of major social media platforms, like Facebook and LinkedIn. To provide a positive return on investment, Southern Web focuses on critical aspects of your campaign including:

  • Quality scores
  • Daily bid management
  • Building negative keywords
  • Quality landing pages
  • Identifying new opportunities
  • Conversion tracking
  • Return on investment

When you target your website audience with Southern Web’s pay-per-click management service, you not only manage your online advertising budget wisely, you increase opportunities to turn visitors into customers.

As a Google Ads and Facebook Ads certified partner, we will manage your campaigns, track the performance, and work with you to meet your traffic and ROI goals. We’ll also work with you to identify the most profitable search terms to bring the viewers you want to your website, as well as help manage your budget and ongoing search advertising strategy.