Travis Reed and Associates new website

Before & After: Travis Reed and Associates

We’re excited to unveil our latest website redesign effort. Travis Reed and Associates provides personalized care for clients looking to buy or sell luxury real estate in the Metro Atlanta area. The gorgeous new website features a clean, refined design, our own IDX integration, and custom neighborhood content that solidifies the team as experts of the Atlanta real estate scene.

Client’s Name: Travis Reed and Associates
Location: Atlanta, GA
Services Provided: Custom WordPress Theme, IDX Services, Web Hosting, Retainer
Website Link:

Travis Reed and Associates website before and after

April 5, 2017

Before & After: Fridrich and Clark Realty

Fridrich and Clark Realty asked our team to craft a clean, professional website that better reflected their status as one of Nashville’s largest and most trusted real estate brokerages.

In addition to designing a fresh aesthetic, we implemented a map search and our custom IDX functionality for effortless property browsing. Another goal was to optimize their site copy and solidify the brokerage as an expert authority on Nashville, which we accomplished by drafting high-quality, original copy for their many neighborhood pages. To better support their team of more than 150 agents, we simplified their backend system to provide a more user-friendly experience for sharing announcements, calendars, documents and vendor recommendations. We also streamlined the structure of their agent profiles pages to make them more consistent and cleanly formatted across their team.

With such an attractive and user-friendly site to bolster the success of their team, Fridrich and Clark Realty is well-positioned to meet the unique challenges of today’s real estate landscape.

Client’s Name: Fridrich and Clark Realty
Location: Nashville, TN
Services Provided: Custom WordPress Theme, Web Hosting
Website Link:


March 15, 2017

Site Launch Spotlight: Platinum Remodeling & Stucco

There’s no better way to kick off the launch of a new business than with a gorgeous website — just ask the team at Platinum Remodeling & Stucco. This Metro Atlanta-based team of home improvement technicians wanted an easy-to-update website that could showcase their projects and videos, prominently advertise their mentions on review sites, as well as provide an extensive FAQ resource for potential clients. With such a sleek digital presence to support their growing business, we’re excited to see where it takes them!

Client’s Name: Platinum Remodeling & Stucco
Location: Atlanta, Georgia
Services Provided: Custom WordPress Theme, Web Hosting
Website Link:

March 1, 2017

Before & After: Hydraguard Roof Products

Polyglass U.S.A., Inc. is a leading manufacturer of roofing and waterproofing membranes. As part of a multi-phase overhaul of their digital properties, we redesigned their main company website ( in early 2016.

Today, we’re excited to announce the launch of the next installment of this project: a website devoted to their subsidiary, Hydraguard Roof Products. This light and airy design not only looks fantastic — it’s coded to be effortlessly customizable so that the client can tailor nearly every part of each page to their specificity.

Client’s Name: Polyglass U.S.A., Inc.
Location: Deerfield Beach, Florida
Services Provided: Custom WordPress Theme, Web Hosting
Website Link:


February 16, 2017

March WordPress Training

This seminar is designed to give WordPress editors the knowledge and tools necessary to make the most of their online presence.

Date: March 23, 2017

Time: 1 p.m. to 4 p.m.

Cost: Free for Southern Web customers. Just $99 if you’re not yet a Southern Web customer.

Location: Piedmont Center North, 3575 Piedmont Road, NE, Building 15, Suite P-140, Atlanta, Georgia 30305. Map & Directions

Fees cover the cost of the facility, course materials, and refreshments. Southern Web, LLC does not hold the WordPress Training Seminars as a for-profit project.

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February 16, 2017

Before & After: Corey Airport Services

Corey Airport Services specializes in innovative airport advertising experiences for clients seeking brand exposure in transportation hubs throughout the country.

Our team set out to design a sleek, responsive website that placed an emphasis on eye-catching visuals and flawless functionality. In addition to highlighting their array of advertising solutions, all the airports that Corey Airport Services works with are featured prominently. Each airport section highlights information about the city and the airport, as well as the company’s local contacts and media kits.

Client’s Name: Corey Airport Services
Location: Atlanta, Georgia
Services Provided: Custom WordPress Theme, Web Hosting
Website Link:


February 16, 2017

Net Neutrality in Jeopardy: What It Means For You

While the news cycle of the past two weeks has been preoccupied with a series of sweeping executive orders from the desk of newly-inaugurated President Trump, other changes have been quietly taking place that could have profound implications for the Internet—most notably, how much you pay for it.

Ajit Pai is the Chairman of the Federal Communications Commission.

Ajit Pai, a former Verizon lawyer whom Trump tapped to be the new FCC chairman, is an outspoken opponent of the “net neutrality” rules put in place under the Obama administration. The New York Times reports that he has already begun putting through a number of measures designed to undermine and roll back consumer protection policies.

While most of us are not yet feeling the effects yet, net neutrality is widely expected to be a target in the days ahead.

What is net neutrality?

Essentially, net neutrality is a policy that classifies the Internet as a telecommunications utility that must treat all users the same. This principle, encapsulated in the Open Internet Order of 2015, says that Internet Service Providers (ISPs) cannot prioritize data or speeds according to any extenuating criteria. To put it simply, ISPs can’t charge you based on how fast or slow your Internet content loads, no matter where it’s coming from.

Without net neutrality, your ISP would have the ability to prioritize content from its preferred partners while throttling content from their competitors. For example, if your ISP had an agreement with Hulu and not with Netflix, it could theoretically restrict data coming from Netflix servers to the point that your content takes forever to load or doesn’t stream at all.

The problem with zero rating

Of particular concern to net neutrality advocates is the emergence of “zero rating” services, which some major telecommunications companies have already begun marketing. Within the zero rating framework, companies pay carriers for “sponsored data” status so customers can stream unlimited videos without it counting against their data caps. One of the most troubling examples of this involves AT&T and its subsidiary, DirecTV Now.

As Jon Brodkin explains in Ars Technica, “with Sponsored Data, AT&T charges other companies for the right to bypass customers’ data caps on AT&T’s wireless network. At the [same time], AT&T lets its subsidiary DirecTV stream on the mobile network without counting against data caps. DirecTV technically pays AT&T for the privilege, but the money is just shifting hands from one part of AT&T to another.”

As early as last month, outgoing FCC chairman Tom Wheeler sent out a report denouncing AT&T’s sponsored data arrangement with its subsidiary DirecTV as a violation of net neutrality rules, claiming that it could “present significant risks to consumers and competition. […] These sponsored data offerings may harm consumers and competition by unreasonably discriminating in favor of downstream providers owned or affiliated with the network providers,” Mr. Wheeler wrote.

Net neutrality levels the field so companies can’t play these kinds of games or create pay-to-play “fast lanes” on the Internet. Your provider can naturally charge you more for faster Internet speeds, but those speeds must stay consistent no matter what content you access. However, with the changing of the guard at the FCC, chances are favorable that zero rating services and similar schemes will expand, ultimately dealing a death blow to net neutrality.

What happens if net neutrality goes away?

If Pai succeeds in rolling back the Open Internet Order, the implications could be more far-reaching than you think. The effective end of net neutrality would usher in a new digital landscape characterized by:

  • Rising Internet bills. As telecommunications companies start identifying “preferred” or “premium” sites, you may find yourself being asked to pay higher rates to access those websites.
  • Rising costs for web hosting. Web hosting companies may also feel the sting of these Internet “fast lanes” in the form of higher costs. As a result, they may be forced to pass those costs onto their customers, or reorganize their offerings into a “tiered” hosting structure. If you pay a company to host your website, not only could your monthly bills increase, but your site’s speed could be throttled until you cough up the money for an upgrade.
  • Unpredictable SEO. As net neutrality begins to affect how different sites load on different servers, expect search engine indexing and SEO best practices to be effectively upended. Furthermore, since load times are factored into page rank along with content relevance, future SEO could be difficult to predict since load times will be affected by who is asking for the content and what provider they are using, rather than the content of the pages themselves.
  • Weaker results from paid advertising. If you use a paid inclusion service like Google ads to promote your business, Google’s Quality Score can suffer if your ad shows up on a slow-loading page.

Of course, until net neutrality rules are officially changed, it’s difficult to predict exactly how this will all play out or how it will affect your wallet. Regardless, if net neutrality finds itself on the chopping block, the bottom line is we can all expect to pay more for less.

February 7, 2017

Before & After: National ATM Wholesale

National ATM Wholesale, a full-service provider of ATM services, management, and transaction processing, hired Southern Web to craft a more contemporary look for their website. To give them the modern, professional aesthetic they were looking for, we developed a custom WordPress theme featuring a sleek yet eye-catching animation. The brand new site not only looks excellent — it offers a vastly improved user experience and functionality.

That’s not all! In addition to the complete redesign of their website, we are also working with National ATM Wholesale on a search engine optimization (SEO) campaign that will further solidify their digital presence and strengthen their authority in their field.

Client’s Name: National ATM Wholesale
Location: Atlanta, Georgia
Services Provided: Custom WordPress Theme, search engine optimization campaign, Web Hosting
Website Link:


February 2, 2017

Before & After: The Finley Firm

For nearly a decade, Southern Web has supported The Finley Firm with their websites and digital marketing initiatives. This year, we launched their responsive redesign from the previous Expression Engine site to the new WordPress-based site. It’s always a great compliment for us to watch clients return to Southern Web again and again for their web development needs. 

Client’s Name: The Finley Firm, P.C.
Location: Atlanta, GA
Services Provided: Custom WordPress Theme, Web Hosting
Website Link:


January 23, 2017

Site Launch Spotlight: Jere Metcalf

With a focus on Buckhead and Brookhaven, Jere Metcalf’s new website features a dynamic map that highlights a vast number of neighborhoods in North Atlanta, Our professional copywriters crafted thousands of words describing Atlanta’s most sought-after neighborhoods. In addition, our developers amplified the powers of WordPress to create a blog that allows users to toggle between multiple interest points.

In the words of a delighted Jere Metcalf,  “Thank you Southern Web for sticking with me and making this spectacular website happen!”
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December 23, 2016
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