Before and After for About Going Places

Before & After: About Going Places

About Going Places, a Sandy Springs, Georgia-based travel planning agency, came to Southern Web seeking a revitalized and modern website. Our web designers worked with the team from About Going Places to move beyond its dated web design and provided our client with their ultimate aesthetic vision, while our developers worked to build a contemporary website based on the WordPress content management platform. About Going Place also utilizes Levelfield’s Online Agency solution, which was integrated into the website.

Client’s Name: About Going Places

Locations: Sandy Springs, Georgia

Services Provided: Professional design, copywriting and content management system

Website: AboutGoingPlaces.com

May 5, 2014
Blog copy

Three Tips for Crafting Compelling Content

It’s no secret that quality content is the key to curating an engaged digital audience. Regardless of your needs, relevant and well-crafted content can help build your brand, increase your website’s traffic and may even boost your website’s rankings in search results.

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June 30, 2014
Website content writing

How Often Should You Blog?

A question I regularly hear from clients centers on how often they should update their website blog. While there is no definitive answer to this question, my response is usually “as often as you can without sacrificing quality.”

The reason for this approach is pretty straightforward. Here’s why.

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June 30, 2014
Google Advanced Image Search

Using Images to Engage Your Users

It’s a constant challenge to both catch and retain a reader’s attention, and in a previous post we touched on one way to do this with content. To bolster the effect your writing has on your readers, it’s always a good idea to include a visual anchor – some image that breaks the text apart, draws the eye and, ideally, engages the user.

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June 30, 2014
Blog copy

Four Keys to Writing Awesome Content

If you have a website or blog, you’ve probably heard that they key to getting visitors is “content, content, content” and it’s completely true. That being said, you can have all the content in the world but if it isn’t targeted towards your audience, as well as interesting to them, you’re missing the point. Let’s go over a few points that will make sure your content is engaging and appropriate.
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June 30, 2014
website copy

It’s Not About Us: The Importance of Writing Outwardly for the Web

One of the biggest mistakes we make when designing and developing websites is underestimating the power of the content we put on the pages. Sure, our attention spans are short and most of us simply gloss over material, but the truth is, something you read – and truly digest – is ultimately going to influence your final decision. Plus, Google loves words, and rich, relevant, frequently updated text is going to boost your search value.

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June 30, 2014