No reputable web design firm will provide an exact quote for a website without assessing your needs. Numerous factors influence the cost of a website including the overall design and functionality of the website. These factors are what web designers use to access your needs and determine the cost for creating your website:
Are you looking for an original design that will set your brand apart or just a one-page web presence for your business featuring your contact details? Custom designs that “wow” visitors may take more time and cost more money but can be a worthwhile investment if visitors remain on a website longer. Interactive features add to the cost of a website but they can also enhance visitor’s experience.
A website with a full-feature shopping cart adds the cost of designing a website. Ecommerce websites need SSL certificates, a data feed if you plan on submitting products to shopping comparison websites or larger marketplaces. Remember that a FAQ page, a shipping policy page and a terms and conditions page help build a shopper’s trust.
Websites optimized for desktop users are the least expensive type of website to design but mobile devices now outsell desktop computers, so a website designed only for desktop users’ limits your customer base. A website design firm should be concerned about your target audience, as well as your budget, creating a mobile version of your website or a responsive website design that changes depending on the visitor’s device, screen size and browser.
Search engine optimization includes both onsite and off-site work. SEO includes coding a website so search engines can understand the content, keyword research to reach your target audience, site loading speed, submitting a website to search engines and more.
Social Media Optimization
The power of Facebook, Twitter and Google+ cannot be ignored. If you need your web design firm to create content for these social media platforms or incorporate icons for your website that let visitors share content, this may add to the cost of your project.
Copywriting entices website visitors to make a purchase, click on a link, request a quote, or join a mailing list. The content must be keyword rich, include calls to action, and be free of any grammar or spelling errors. If you plan to run a PPC advertising campaign, your website design firm will meet your needs to design ads that provide a strong return on your investment.
Will you need on-going support or will you create and post new content yourself?
Great websites take time to build. If you need to launch your website by a specific date, you will likely pay extra for a website design firm to prioritize your project.
Cost should never be the deciding factor when selecting a web design firm; it is quality that counts. Reputable web design firms will assess your needs and work within your budget to create a functional, aesthetically pleasing website that is SEO-friendly.
For an estimate on what your next web design project will cost, contact us for a free quote.