Zero in on your local market
“Inside of every problem lies an opportunity.”
A solid local SEO strategy is vital for businesses of all sizes that are trying to make an impact in their industry’s digital landscape. This is especially true for small businesses that rely on their brick and mortar location(s) to attract customers and grow a loyal clientele base. This where the importance of local SEO comes in.
What is local SEO, and how does it differ from global SEO?
The techniques for local SEO are similar to global SEO. You use keywords, meta tags, authoritative links, and original content to build your digital authority and make your site rank well in search engine results. However, local SEO goes a bit deeper.
For example, if you live in Atlanta and search for “car repair” on Google, it will yield paid advertising results first, followed by car repair companies within Atlanta. The order of the results will correspond to your exact location, so if you are in North Atlanta, results for car repair companies based in that area will top the list, followed by general Atlanta listings.
If you have a physical business location, then prioritizing your local SEO is vital for driving quality, local traffic to your site and turning that traffic into new customers. Making sure that your website shows up on not only Google but also listing sites like Yelp, is crucial for reaching your customer at the exact moment they are searching for you.
Our local SEO services
We optimize your local accounts across the vast number of local listing services and websites, including but not limited to:
- Google My Business
- Bing Places for Business
- Yahoo! Local
- Merchant Circle
Online reputation management
How customers view your brand on the Internet can make or break your business. With our online reputation management services, we monitor your online reviews from sites like Yelp and Google Places.
If you have inaccurate or duplicate listings that are plaguing your search engine results, we can suppress it from your results.
More than half of all Internet searches are local searches, and more than 60 percent of queries come from a mobile device. That’s why it’s vital to design your website and SEO strategy with mobile users in mind.
Authentic communication is vital to the efficacy of a local SEO strategy. We make sure that the language in your SEO copy matches the nuances of your regional area.