Google Analytics

Want to know if your online marketing campaign is truly effective? Are you interested in seeing how many people are visiting your website, and if those visitors are being converted into customers for your business? If so, you’ll want to incorporate Google Analytics into your website.

Google Analytics is an advanced web analytics tool created by Google. It can measure the impact of your online presence and determine whether or not your online marketing strategies are working for you. Think of it as an automated market research team that is constantly gathering information and churning out easy-to-understand reports.

What Google Analytics Can Do For You

  • Here are some example of the types of data Google Analytics can show you:
  • How many visitors your site has at any given moment
  • How many of these visitors are first-time or repeat visitors
  • Which sites are sending visitors your way
  • Where your visitors live
  • How popular your site is in social media networks, such as Facebook, Twitter, and Google+
  • The average amount of time people spend on your website
  • How many people leave without visiting other pages within your site

Who Can Use Google Analytics?

Google Analytics is extremely user-friendly and easy for anyone to use, including:

Business Owners

By examining web traffic patterns and trends, business owners can determine for themselves which of their marketing strategies are the most effective and which customer segments are the most valuable.

Marketing Professionals

Google Analytics data can help marketing strategists figure out where visitors are coming from, what they’re doing on the site, what keywords people are using to find the site, and which marketing initiatives are the most effective.

Bloggers

The best web content keeps visitors engaged with a website and prevents them from surfing elsewhere. Bloggers can use Google Analytics to determine when and where people are losing interest and leaving the site, as well as which pages keep people engaged the longest. They can also learn what search terms people are using to find the site, so they can adjust their SEO strategy accordingly.

Google Analytics and Advertising

A major way for websites to earn revenue, in addition to selling products, is selling ad space. Google Analytics can sync with your advertising campaigns through a program called AdWords. Using this tool, you can compare conversion rates for different ad placements and determine which ones will generate the most income.

Remarketing is another Google Analytics tool worth considering. It will help you target those customers who have previewed your website, even after they’ve left your website.

Conclusion

A comprehensive list of Google Analytics benefits is beyond the scope of this article, but you should have enough information to get you started. Because of the universality of Google, Google Analytics is quickly becoming the industry standard in web analytics tools. Contact Southern Web Group to get started with Google Analytics today.

November 3, 2013