Real Estate Web Design

Southern Web offers a host of services that facilitate real estate website design. These web design services help real estate brokers achieve high rankings on the major search engines. The team at Southern Web will help you identify the necessary components of your real estate website to maximize traffic.

Here are some of the real estate web design services you can expect from the Southern Web:

The Real Estate Web Design Process

Southern Web begins by identifying the strengths of your real estate business. Tell us about your target market, customer demographics, and farm area.

For design purposes, we will evaluate your current marketing materials. We will review other websites with you to uncover your vision and inspiration for your new website. Based upon your choices, our professional designers will create a fresh design concept for your review.

Services and Benefits

At Southern Web, we work to ensure that your design aesthetic and functionality are paramount. Strong design and functionality will impress both buyers and sellers and help separate your real estate brokerage from the pack.

Website Functionality

One of the major benefits of IDX integration is that site users can search for properties and review them without leaving your real estate website or having to register. Many clients enjoy the freedom of being able to search without registration prompts, while other brokers believe that registration prompts can lead to significant lead generation.

While an IDX website often provides fewer details than what is available to a real estate agent, there are many benefits to both agent and client. An agent’s client can create and save specific searches and receive email (and sometimes text) notifications when listing changes occur.

Another advantage of IDX is the sheer amount of data offered through the system. For instance, if a neighborhood is searched, the IDX has the capability to display the listings plotted on a map. Buyers are often impressed by the amount and quality of data provided by an IDX solution. In addition, buyers can also learn about area schools, shopping, healthcare facilities and attractions. 

IDX solutions, such as iHomefinder, Diverse Solutions, WolfNet and IDXBroker can be customized to only reflect the search criteria that an agent allows. If a broker has a listing in the listing results, the broker’s listings will be featured prominently above all others.

Visual Appeal and Usability

The visual appeal of a real estate website is one of the most important aspects of IDX integration. With the care of a trained web design firm, a real estate agent’s client will never known that an IDX service was deployed.

November 9, 2016